if the animation stops right click and activate loop give it time to load (4MB) - it has to turn 360 degrees before it loads and should run smooth afterward you've seen this 3d model before but this is rendered in real time with shaders (opengl) and then saved as film I've only implemented a few simple shaders till now and this one just uses an image to simulate the reflection from a 3d object
it's the equivalent of ZBrush materials - you change the image and you get different reflective properties and environement
Amazing artists who know how to use computers can produce some amazing results... this is a great example.